4/6/2020

Lincoln Transforms Car Buying Experience

Katie Smart's profile picture
Katie Smart Sr. Manager, Global Marketing Communications

Social distancing to reduce the spread of COVID-19 has created complexities around the hands-on experience of purchasing automobiles. To serve customers while providing peace of mind, The Lincoln Experience Center has transformed the selling process to include virtual vehicle tours.

In partnership with SightCall, the new Lincoln Showcase allows clients to book a 30-45 minute walk-around vehicle experience. Like visiting a showroom, clients will have a one-on-one visit with a Lincoln expert that can answer any questions while walking the customer through the vehicle features on a mobile device. This virtual visual support experience empowers clients to safely view a car from the comfort of their own home.

"Lincoln has been considering a service like this for some time but with the recent outbreak of the coronavirus, the company fast-tracked the idea in just over one week's time. In other words, there's no risking coronavirus transmission."

- Jared Rosenholtz Carbuzz

To read the full blog by Jared Rosenholdz of Carbuzz, visit Lincoln Offers a More Luxurious Way to Buy a Car.

Next Up