Contact Center Optimization : How to Improve Your Customer Service Core Strength

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Pete Humes Head of Content

When it comes to exercise, you need a strong core to do anything.

A strong core gives you the power needed to run a marathon, swing a golf club or even sweep the floor.

Core strength gives you balance and stability. It protects you against injuries, falls and a lifetime of pain.

The same goes for your contact center.

A well-functioning contact center is the core of your company’s customer service machine.

When run smoothly and efficiently, it can become much more than a complaint department or cost center. It can become a loyalty-building, brand-boosting, cost-saving, revenue-generation machine!

But contact center optimization is a process. You need to walk before you can run.

That’s why it’s crucial to focus on three core tactics that can help you optimize operations for efficiency, improved customer satisfaction, and overall business growth.

1. Embrace Technology and Automation

Leveraging technology and automation is a game-changer for contact centers. Implementing advanced software solutions and tools can streamline processes, reduce manual tasks, and enhance customer interactions.

"Adoption of video support has increased 47% since 2020."

- Salesforce State of Service, 2022

2. Empower Your Agents

Your agents are the frontline representatives of your brand, and their satisfaction and performance directly impact customer experiences.

Never underestimate the power of a contact center agent who loves their job.

Boost Agent Satisfaction (ASAT) by offering employees:

"76% of CX leaders say there is low morale in the contact center."

- Genesys "Top Customer Experience Stats to Know in 2023"

3. Prioritize Data Security and Compliance

In an era where data breaches and privacy concerns are on the rise, safeguarding customer data is non-negotiable. Ensuring compliance with industry regulations and building trust with your customers is essential.

Check these boxes… then double check to make sure you’ve got them locked down.

"Just 22% of contact center organizations are deploying modern authentication and fraud prevention procedures"

- Opus Research 2023 Global Survey: State of Intelligent Authentication and Contact Center Security

Maintaining Contact Center Optimization Momentum

Besides being a mouthful to say, “maintaining contact center optimization momentum” is the hard part.

The first step to getting your contact center in shape is strengthening your customer service core. But the secret to KEEPING it in shape is far from routine.

Ongoing optimization requires a steady diet of customer insight and more than a bit of boldness.

It requires an understanding that the company/customer relationship is constantly evolving. Expectations and demands are ever-changing. And technology is racing to keep up.

Enterprise contact centers that are thriving today have embraced agility and flexibility. They have leaned into innovation and non-traditional technologies like AR-enhanced video and AI computer vision. Long ago they traded answering machines for chatbots and moved from cubicles to the cloud.

And they remain curious and open to what comes next.

Nobody knows exactly what the future holds.

But here's one thing we know for sure: If you embrace technology, empower your agents, and prioritize data security, you’ll not only meet customer expectations... you'll exceed them.

Ready to shape up your contact center?

We’ve helped leading global enterprises transform their contact centers into a strategic asset that drives customer satisfaction, loyalty, and business growth.