Digitally Transforming Customer Lives

About B. Braun

B. Braun is a German medical and pharmaceutical device company and leader in infusion therapy and pain management. The company develops, manufactures and markets innovative medical products and services to the healthcare industry. B.Braun has more than 63,000 employees globally, and operates in more than 60 countries.

The Challenge

Around 80,000 people in Germany currently depend on dialysis due to kidney failure. Dialysis patients must undergo long treatments at least three times a week in centers that can be far from home. This type of treatment complicates the life of the patient and takes away from their ability to work and spend time with their family. Home therapies are available, but less than 1% of patients use them because they are scared to operate the medical machinery without the help of medical professionals.

SightCall Visual Assistance for B Braun

The Solution

B.Braun developed a new home service that empowers patients to receive kidney therapy from the comfort of their home. Patients receive a tablet pre-loaded with SightCall visual assistance integrated into Salesforce Lightning. With one click they can reach a medical provider with immediate access to the patient's Salesforce case history. The provider uses SightCall to see the patient's problem and guide them remotely through treatment.

SightCall B Braun Home Dialysis Treatment

"“Digital technologies allow us to get in direct interaction with our patients and enhance their customer experience, confidence and independence – notably in home dialysis self-treatment. To have the ability of face-to-face communication with an expert helps the patients to feel more comfortable in case of technical problems or unexpected events. We prefer SightCall because of their seamless and powerful integration in our Salesforce-based patient application. SightCall’s features and infrastructure guarantee reliability and scalability in other use cases as well.""

- Dr. Jan Lessing, Director Digital Innovation Consulting

The Benefits

Patients who dialyserate themselves, achieve better treatment results, have less complications and appear overall healthier physically and mentally. In addition, a successful home dialysis not only offers benefits in the well-being of the patient but also brings economic benefits and relieves our health system.