In today’s competitive market, quality customer service is not just an act—it's a consistent habit.
With more than half of surveyed companies* prioritizing Customer Experience (CX) at the board level, CX leaders need to adopt habits that drive customer satisfaction and loyalty.
CX leaders that embrace CX-fluency, that is the streamlining of a company's tools and processes for CX improvement purposes, retain 81% of their customers, as opposed to the 63% retained by companies that don't.**
Here are five habits effective CX-fluid contact center leaders can cultivate towards fostering quality customer engagement:
Customers are the lifeblood of any company, so prioritize their needs and show them you're working toward meeting their expectations. Here’s how:
- Develop a deep understanding of customer journeys, pain points, and preferences, guiding your decision-making to deliver exceptional customer experiences.
- Act as a champion for the customer experience at all levels of the organization, effectively communicating its importance to senior leadership.
- Ensure customer experience goals receive the necessary support and resources.
- Treat customer concerns as you would your own, taking responsibility for issues and disputes and prioritizing efficient FCR (first contact resolution) to show the customer you're committed to hearing them and getting them the answers and assistance, they need.
To avoid operating in the dark, leverage data and the latest technologies to drive decisions, ensuring each customer feels valued and recognized.
Here’s how:
- Leverage customer feedback, performance metrics, and operational data to gain insights into their behavior and identify areas for improvement.
- Stay informed about the latest customer service tools and innovations and utilize technologies like predictive AI to optimize customer interactions.
- Assess and adopt technology solutions that align with your customer experience objectives, enhancing efficiency and ensuring every customer feels genuinely heard and satisfied.
Collaboration with other departments and stakeholders is vital.
Here’s how to do it:
- Setup regular meetings with marketing, operations, IT, and product development to align strategies and share valuable insights you are gathering directly from customers.
- Champion customer-focused strategies across all departments, ensuring that the customer remains central to the organization's endeavors
Head counts and budgets for customer service staff are increasing by up to 50% at most companies surveyed*, and CX leaders must recognize the importance of engaged and empowered employees in delivering exceptional customer experiences.
Here’s how:
- Invest in comprehensive training and development.
- Foster a positive work culture that champions open communication, ensuring that team members are both motivated and well-equipped.
- Ensure employees are equipped with the tools.
- Establish a service-oriented culture that promotes efficiency, loyalty, and trust among both team members and customers.
To deliver outstanding customer service, CX leaders stay committed to the path of continuous improvement.
Here’s how:
- Cultivate a culture of learning and innovation within the contact center.
- Encourage teams to seek out new ideas, test new approaches, and welcome transformative changes.
- To improve customer service conflict resolution, try new approaches and employ new processes
- Tap into customer feedback, regularly sharing it with your team.
Contact centers are almost always a customer's first point of communication when reaching out to a company.
How long they continue to do business with you can be decided entirely by their experience when they access your contact center—31% of customers stopped using a company after a negative interaction in the past year.***
By instilling these five habits, CX leaders can drive positive change, align the organization with customer-centric goals, and ensure exceptional experiences. In doing so, they don't just retain customers but also uphold the age-old wisdom of quality as a consistent habit.
